Phi Psi - The Ad Campaign
After becoming a full-fledged member, I was all gung-ho about Phi Psi and took it upon myself to promote the fraternity. Looking back, I should have changed my major to Advertising since I enjoyed the creative process so much. Here are some of the flyers I created during Rush Week and for some parties. Commentaries are below. Click on each image to see the full-sized version.
One of my favorites, this shows the "before" and "after" effects of joining a fraternity. Not just any fraternity, but Phi Psi! Now it's questionable how accurate the "after" picture was, but compared to other run-of the mill crap that Pi Lam, Sig Ep and the others churned out, this one stands out.
This one is also one of my favorites. Unfortunately, it was probably too obscure as far as its reference was concerned. For those of you who don't know this was/is the famous Charles Atlas bodybuilding spot that used to run in comic books and magazines geared toward young teens in the 1930s, 40s and 50s. Basically the story of the underdog, skinny kid who (after being taunted and abused by muscleheads and scorned by his own girl) takes up Charles Atlas' regimen of clean livin' and bodybuilding techniques and returns to kick some ass.
I reworked some of the text but kept the basic message - join us and your life will change and so will you.
Interesting side note. In those days, you had to get all your flyers approved by the Greek Advisor. The guy who was the Greek Advisor was Ted something or other who was a total tool. He held this particular ad for a while saying that he couldn't (or wouldn't) approve it because it "promoted violence". As I recall his exact words were "You're basically saying, you can join our group and we will make you strong and we'll beat up people.."
What the hell was he smoking?
He approved it in the end, but I am sure all the Penn Pi lawyers will agree we had a great case for violation of First Amendment rights. The fool was trying to restrict content and we were too dumb then to question it.
This one panders to the base instincts of the typical college male: sex. Join us we have chicks who look like Claudia Claudia Schiffer it screams. This one was NOT approved by the Greek Life office. I used the photocopy of the "approved" seal from an older flyer and superimposed it to this one. Mind you, this was before the days of Photoshop™.
This one was for a party the pledge class was throwing. Everyone was on the Late Night With David Letterman bandwagon in those days. Sigma Alpha Mu (Sammy) always did a skit during Greek Week that involved David Letterman and the Late Show - every frikkin' year. I've never seen a group that had such a boner for Letterman in my life!
Well there you have it, a complete waste of talent promoting a bunch of losers at 2131 N. Broad Steet. Ogilvy & Mather didn't know what they were missing.
One of my favorites, this shows the "before" and "after" effects of joining a fraternity. Not just any fraternity, but Phi Psi! Now it's questionable how accurate the "after" picture was, but compared to other run-of the mill crap that Pi Lam, Sig Ep and the others churned out, this one stands out.
This one is also one of my favorites. Unfortunately, it was probably too obscure as far as its reference was concerned. For those of you who don't know this was/is the famous Charles Atlas bodybuilding spot that used to run in comic books and magazines geared toward young teens in the 1930s, 40s and 50s. Basically the story of the underdog, skinny kid who (after being taunted and abused by muscleheads and scorned by his own girl) takes up Charles Atlas' regimen of clean livin' and bodybuilding techniques and returns to kick some ass.
I reworked some of the text but kept the basic message - join us and your life will change and so will you.
Interesting side note. In those days, you had to get all your flyers approved by the Greek Advisor. The guy who was the Greek Advisor was Ted something or other who was a total tool. He held this particular ad for a while saying that he couldn't (or wouldn't) approve it because it "promoted violence". As I recall his exact words were "You're basically saying, you can join our group and we will make you strong and we'll beat up people.."
What the hell was he smoking?
He approved it in the end, but I am sure all the Penn Pi lawyers will agree we had a great case for violation of First Amendment rights. The fool was trying to restrict content and we were too dumb then to question it.
This one panders to the base instincts of the typical college male: sex. Join us we have chicks who look like Claudia Claudia Schiffer it screams. This one was NOT approved by the Greek Life office. I used the photocopy of the "approved" seal from an older flyer and superimposed it to this one. Mind you, this was before the days of Photoshop™.
This one was for a party the pledge class was throwing. Everyone was on the Late Night With David Letterman bandwagon in those days. Sigma Alpha Mu (Sammy) always did a skit during Greek Week that involved David Letterman and the Late Show - every frikkin' year. I've never seen a group that had such a boner for Letterman in my life!
Well there you have it, a complete waste of talent promoting a bunch of losers at 2131 N. Broad Steet. Ogilvy & Mather didn't know what they were missing.
posted by Nats Nairehc at
9/02/2005 12:50:00 AM
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